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HOME SELLERS GUIDE

Whether this is your first time selling a home or a familiar process you've been through many times, things are constantly changing and there are a myriad of potential complexities that make every transaction unique. This guide is designed as a high level overview of the process to let you know where you are and what comes next.

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Step 1 - Choose Your Listing Agent

Ask yourself this important question. "Do you believe that who you choose as your listing agent will affect the ultimate success of your home sale?" 

I argue that it definitely matters and could mean the difference between a transaction you feel great about versus a lasting case of seller's remorse. So, how should you approach this important decision?

The conventional advice is to interview at least (3) candidates. Ask a lot of questions. How long have you been selling real estate? How many transactions have you conducted? Have you recently sold a property like mine? And one of the best questions to pose is, "How will you market my home?"

Finally, choose someone that you trust. You'll sleep better and suffer a lot less stress if you have a real expert at your side to handle any contingency.

Step 2 - Define Your Needs & Goals

It may sound obvious, but taking some time to reflect on why you are selling can be extremely valuable. Are you upgrading to a nicer, larger home that better suits your lifestyle? Are you downsizing to simplify your life and focus on enjoying retirement? Will the proceeds of your sale fund some other pursuit like travel or an investment? 

Other concerns you should identify during this reflection include:

  • Timeline - When do you need the sale to be complete? Are your plans contingent on closing by a particular date? 
     

  • Level of Effort - What are you willing to do to maximize the final sales price? Would you consider remodeling the kitchen, addressing deferred maintenance or investing in professional staging?
     

  • Bottom Line - How much money do you expect to make on this sale? Is there a price point so low that you would choose to walk away from the sale?

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Step 3 - Determine Selling Price

When it comes time to decide on a selling price, I will typically start by recommending a price range, not a specific dollar figure. There are many considerations and various strategies for pricing.

We'll start the process with a Competitive Market Analysis. I will compile a list of recent comparable sales. I will show you what similar homes have sold for and we can talk about the differences and similarities between "the comps" and your home.

Well also discuss other factors. How is the market doing right now? Are interest rates moving up or down? How quickly do you need to move? Is inventory plentiful or scarce?

At the end of the day, pricing is part art and part science. I invest heavily in research and analysis, but based on years of experience, I also listen to my intuition and gut. Over the past three years, my Sales-to-List-Price ration (the difference between list price and final sales price) has averaged 98.2%. 

Step 4 - Get Ready for Showings

If you maintain your home in showroom condition, you're in the minority of homeowners. Most sellers need time to clean, declutter, de-personalize and address any deferred maintenance. This is also the time to consider if professional staging could benefit your bottom line.

Important considerations include:
 

  • Curb Appeal - Mow the grass, pull the weeds and refresh mulch in flower beds. 
     

  • Odor Control - You live in your home and may no longer be sensitive to smells that could turn off prospective buyers. Ask an unbiased party for an opinion. If they detect pet smells, grandpa's cigar or an overwhelming amount of Glade air-freshener, we need to address the issue.
     

  • Paint Colors - Your bold color choices may not be appreciated by everyone. The standard advice is to "go neutral", but I can provide up-to-date recommendations on what colors are currently most fashionable.

Consult my Step-By-Step Guide to Preparing Your Home for a Seamless Sale

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Step 5 - Going to Market

I create a unique marketing plan for each property based on my client's goals and the unique characteristics of the home. Common elements of most plans include:

  • Professional Photography - I work with a select group of local photographers who specialize in real estate. We work together to build a portfolio of high resolution, wide angle photos that will be used to market your home.
     

  • Videography - Video is an increasingly important component of most marketing plans. This may include aerial / drone video, shorts and full length virtual tours.
     

  • Interactive Floor Plans - Buyers love these exhibits as they allow them to fully visualize the home and imagine how they might use particular rooms and spaces.
     

  • Social Media - Instagram, Facebook and even LinkedIn are powerful channels for building awareness of your listing. This medium is a core strength of mine and I've built a large following of both agents and prospective buyers.
     

  • My affiliation with Sotheby's International Realty provides me with access to a truly global network of prospective buyers, leveraging major media brands such as the Wall Street Journal, Barron's and Mansion Global. Learn more.

Step 6 - Evaluate Offers

Realtors have a saying, "Your first offer is usually your best offer." And while I have often found that to be true, it's certainly something we don't take for granted. Each offer is fully vetted to make sure that the prospective buyer is pre-qualified or pre-approved. We will review all terms and contingencies to make certain they are acceptable to you. If the offer is low or includes unfavorable terms, we will work together to produce a counter-offer. 

This is where my experience as a negotiator comes into play. With years of experience getting deals done, you can count on me to fully represent your interests.

Step 7 - Accepting an Offer

Once we find the offer acceptable, we will carefully review the proposed contract to ensure it includes all essential components such as the deposit amount, down payment, financing details, inspection rights and repair allowances, contingencies, settlement date, and a detailed list of fees and their respective responsibilities. When both parties agree to the terms, I will will prepare the final contract and secure signatures from all parties.

Step 8 - Preparing to Close

You have accepted an offer and are nearing the final steps of your selling journey. Before closing, both you and the buyer need to compile a list of tasks to complete. This may include formal inspections, surveys, and appraisals of your home. Additionally, necessary repairs, whether major or minor, must be addressed. We will oversee the creation and execution of this list, ensure that costs are covered by the appropriate parties, and confirm that all requirements are met by the closing date. A few days before closing, we will contact the closing company to ensure everything is ready. Additionally, make sure to arrange your move-out so the buyer can take possession of the home.

Step 9 - Closing Day

You’ve arrived at the final step in the selling process. Closing on your home involves legally transferring property ownership to the buyer. We will meet with the closing company to sign the necessary paperwork and address any remaining issues. During this period, you should also finalize tasks such as canceling utilities, cable, and lawn or trash services, updating account names for services the new owner will keep, and providing instructions for any appliances staying with the home.

  • What areas do you serve?
    I typically work with buyers and sellers in three markets. Leesburg, Virginia, Charles Town, WV and of course my hometown of Frederick, Maryland. But I'm willing to go where I'm needed and if you're anywhere in the area, give me a call.
  • Should I price my home high and negotiate down?
    No. Just... no. This strategy is from the same playbook as "let's see what sticks to the wall" and it usually ends with your house becoming stale inventory that everyone assumes has problems. Here's what actually happens when you overprice: buyers scroll right past your listing because their search filters knocked you out of their price range. The buyers who do see it think you're either delusional or desperate. After a few weeks, other agents start whispering to their clients that your house has "been on the market forever" – which is real estate code for "something's wrong with it." Then you're stuck doing exactly what you were trying to avoid – dropping the price, except now you're doing it from a position of weakness instead of strength. The buyers who show up in those first two weeks are your best buyers. They're actively looking, they're motivated, and they haven't been poisoned by seeing your house sit around. These are the people who pay top dollar. But if your house is priced 10% too high, they'll never even see it. I've watched sellers leave money on the table by overpricing and then panic-dropping later. A house that could have sold for $485,000 in week one ends up selling for $465,000 in month three because it looks like damaged goods. Price it right from the start. Create urgency, generate competition, and let buyers bid it up if there's demand. That's how you actually get top dollar – not by asking for it and hoping someone's bad at math. The market rewards accuracy, not wishful thinking.
  • What home improvements add the most value before selling?
    Here's the thing that'll save you thousands: most home improvements don't add dollar-for-dollar value when you're selling. So before you start ripping out perfectly good cabinets, let's talk about what actually moves the needle. Fresh paint and deep cleaning are your best bang for the buck. I'm talking about making your house look like adults live there, not like you've been raising raccoons. Buyers walk into a clean, freshly painted house and think "move-in ready." They walk into a dingy, cluttered mess and start calculating repair costs in their heads. Kitchen and bathroom updates can add value, but here's the catch – only if what you have now is truly awful. If your kitchen is from 1987 with laminate countertops that are peeling, yeah, an update will help. But if it's just not your style? Save your money. Most buyers would rather get a lower price and do their own updates than pay extra for your design choices. Curb appeal matters more than people think. If your house looks like a haunted mansion from the street, buyers might not even get out of their car. Some landscaping, a decent front door, and maybe pressure washing can work wonders. What not to do: don't install a pool, don't add crazy wallpaper, and definitely don't start any major projects like room additions. These are expensive, time-consuming, and half the buyers will hate your choices anyway. My rule: fix what's broken, clean what's dirty, and paint what's ugly. Everything else is probably not worth the time and money when you're just trying to sell.
  • How long will it take to sell my home?
    If I had a crystal ball, I'd be retired on a beach somewhere instead of showing houses on weekends. But I can tell you what I typically see and what factors actually matter. In a normal market, most well-priced homes sell within 30-60 days. But "normal" is doing a lot of heavy lifting in that sentence. Right now, it depends on your price range, location, and how much competition you have. Homes under $300,000? They're usually gone in two weeks if they're decent. Luxury homes over $800,000? Could be six months or more. It's all about the buyer pool – there are way more people shopping for starter homes than estate properties. But here's what really determines how fast your house sells: pricing and condition. Price it right and make sure it doesn't smell like wet dog, and you'll probably have offers within a month. Overprice it or let it look like a crime scene, and it could sit for half a year. The biggest wildcard is your local market. If three other houses just listed on your street, you've got competition. If nothing's been available in your neighborhood for months, you might get multiple offers the first weekend. I tell my sellers to plan for 45-60 days from listing to closing, but be ready to move faster if we get early interest. And if we hit day 30 with no serious offers, we're having a come-to-Jesus conversation about price or condition. The market doesn't care about your timeline – it operates on its own schedule. Our job is to position your house to work with that reality, not against it.
  • How do I know what my home is really worth?
    Here's the brutal truth: your home is worth exactly what someone is willing to pay for it on the day you sell it. Everything else is just educated guessing. That said, we can make some pretty good educated guesses. I start with a Comparative Market Analysis – that's realtor-speak for looking at what similar homes in your neighborhood have actually sold for recently. Not what they listed for, what they closed for. There's often a big difference. But here's where it gets tricky: your house isn't exactly like any other house. Maybe you have the updated kitchen but your neighbor has the bigger yard. Maybe you're on the busy street but you have the better view. Every difference matters, and that's where experience comes in. Zillow's "Zestimate"? It's a starting point, not gospel. I've seen it off by $50,000 in both directions. Online algorithms can't see that your bathroom renovation looks like it was done by someone's drunk uncle, or that your neighbor's dog barks all day. The real test comes when we put it on the market. If we get multiple offers in the first week, we probably priced it right or maybe even a little low. If it sits for a month with no serious interest, the market is telling us something we didn't want to hear. My job is to give you the most accurate estimate I can based on current market data, recent sales, and what I'm seeing with buyer behavior right now. But ultimately, the market decides. The goal is to price it where it sells quickly for the highest possible amount – not to stroke your ego about what you think it should be worth.
  • What happens if the buyer's financing falls through?
    Well, your house goes back on the market and you get to start over. It sucks, but it's not the end of the world – assuming we wrote the contract correctly. Here's the reality: financing falls through on about 3-5% of deals, and it usually happens for predictable reasons. The buyer lost their job, lied about their income, or decided to finance a new truck right before closing. Sometimes the house doesn't appraise for the agreed price and the buyer can't make up the difference. If we did our job right upfront, your buyer had a financing contingency that gives them an out if they can't get a loan. That means they get their earnest money back, you keep any option fees, and you're free to find another buyer. It's disappointing, but it's clean. The bigger problem is when financing falls through late in the process. You've been off the market for 30 days, other potential buyers have moved on, and now you're starting over with a house that looks like it has problems. This is why I'm picky about which offers we accept – a pre-approval letter from a solid lender is worth more than an extra $5,000 from a buyer with sketchy financing. The best protection? Work with buyers who have strong pre-approval letters and put down substantial earnest money. Someone with skin in the game is more likely to make their financing work. When it does happen, we dust off, maybe adjust our strategy based on what we learned, and get back out there. Most sellers who lose a buyer to financing issues end up with a better offer the second time around anyway.
  • How much house can I afford with my income?
    Forget everything you've heard about the "28% rule" or whatever calculator you found online at 2 AM. Those generic formulas don't know your life, and they sure don't know your spending habits. Here's how I tell my clients to figure this out: look at your monthly take-home pay, subtract all your fixed expenses – car payments, student loans, that gym membership you never use, everything. What's left? That's your reality, not some percentage a bank dreamed up. Now, most lenders will approve you for way more house than you should actually buy. They're looking at your gross income and debt ratios, but they're not factoring in that you like to eat out, or that your dog needs surgery, or that your car is going to need new tires soon. Banks qualify you for payments that technically fit their boxes, but leave you house-poor and stressed. My rule of thumb? If the total monthly payment – that's mortgage, insurance, taxes, and HOA fees – makes you nervous when you think about it, it's too much. You should be able to say that number out loud without your stomach dropping. Also, don't forget about the upfront costs. You'll need money for the down payment, closing costs, inspections, and all the stuff you'll want to buy once you move in. If buying this house drains every penny you have, you're not ready yet. The right amount is whatever lets you sleep at night and still have a life outside of making house payments. Everything else is just math.
  • Should I wait for interest rates to drop before buying?
    Here's the thing nobody wants to tell you: trying to time the real estate market based on interest rates is like trying to catch a falling knife. I've been doing this long enough to see buyers sit on the sidelines for years waiting for that "perfect moment" that never comes. Let me break down the reality. Yes, higher interest rates mean higher monthly payments – that's math, not opinion. But here's what most people miss: when rates drop, you're not the only one who gets that memo. Every other buyer comes flooding back into the market, which drives up home prices and kills your negotiating power. You end up in bidding wars again, often paying more for the house than you save on the lower rate. I tell my clients to focus on what they can actually control. Can you afford the payment at today's rates? Will this home improve your quality of life? Are you planning to stay put for at least 3-5 years? If the answers are yes, then you're probably ready to buy. And here's a little insider knowledge: you can always refinance later when rates improve, but you can't go back and buy that perfect house you passed on. I've seen too many buyers get priced out of neighborhoods they loved because they were waiting for rates to drop by half a percent. The best time to buy is when it makes sense for your life and your budget – not when some economist on TV says it's optimal. That's the difference between smart real estate decisions and paralysis by analysis.
  • How long does it typically take to find and close on a home?
    The honest answer? It depends on how picky you are and how much reality is willing to cooperate with your timeline. Here's what I typically see: most of my buyers find their home within 30-90 days of serious searching. Notice I said "serious" – that means you're pre-approved, actively looking at properties, and ready to make decisions. If you're casually browsing on weekends between Netflix binges, add six months to whatever timeline you're thinking. Once you're under contract, expect 30-45 days to close. That's pretty standard for most loan types, though cash buyers can close in 10-14 days if everyone stays on their game. But here's where it gets real: the market doesn't care about your moving date. I've had buyers find their dream home on day three, and others who took eight months because they kept moving the goalposts. "We want a four-bedroom, but maybe three is fine, but actually we need an office, but not if it's upstairs..." The biggest time-killer isn't the market – it's indecision. The buyers who close fastest are the ones who know their must-haves versus their nice-to-haves, and they don't reinvent their criteria every week. My advice? Plan for 60-90 days total from start to keys in hand, but build in buffer time if you have a specific move-out date. And for the love of all things holy, don't give notice on your apartment until you're under contract. I've seen that movie – it doesn't end well.
  • What's the difference between pre-qualification and pre-approval?
    Think of pre-qualification as a dating profile and pre-approval as meeting the parents. One is based on what you tell them about yourself, the other involves actually proving it. Pre-qualification is basically a lender saying, "Sure, based on what you've told me over the phone about your income and debts, you could probably borrow around X amount." No paperwork, no verification, just a ballpark number based on your word. It's better than nothing, but in today's market, it's like showing up to a gunfight with a water pistol. Pre-approval means you've done the heavy lifting. You've handed over your tax returns, pay stubs, bank statements, and whatever else your lender wants to dig through. They've actually verified your income, checked your assets, and run your credit through their system. At the end, you get a letter that says, "We will lend this person this much money, assuming the house appraises." Here's why this matters: when you're competing against other buyers, sellers want to know your offer is real. A pre-approval letter tells them you're serious and financially capable. A pre-qualification letter tells them you had a phone conversation. I won't even show houses to buyers who only have pre-qualification. Not because I'm a snob, but because I've watched too many of them fall in love with a home they can't actually afford, or lose out on houses because their offer looked weak compared to pre-approved buyers. Do yourself a favor – get the real deal upfront. It saves everyone time and heartache.
  • How much should I save for a down payment?
    The short answer everyone wants to hear? You don't need 20% down. Stop letting that number paralyze you. Here's the reality: most of my first-time buyers put down 3-10%. FHA loans let you go as low as 3.5%, conventional loans often accept 3-5%, and if you're a veteran, VA loans require zero down. The 20% thing is old-school thinking that keeps people renting for years while they chase some arbitrary savings goal. But – and this is important – just because you can put less down doesn't mean you should race to the bottom. Here's what really matters: can you handle the monthly payment that comes with a smaller down payment? Less money down means a bigger loan, which means higher monthly payments and mortgage insurance. I tell my buyers to save what makes sense for their situation. If you can comfortably do 10% and still have money left over for closing costs and emergencies, great. If 5% is your max without cleaning out your savings account, that works too. The bigger mistake I see isn't putting too little down – it's buyers who drain every penny they have for the down payment and then have nothing left for repairs, moving costs, or life happening. Your house will need something fixed in the first year. Count on it. My rule: save enough for your down payment, closing costs, and at least two months of mortgage payments sitting in the bank afterward. The exact percentage matters less than being financially comfortable with your decision.

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